Tony Sweetman

Tony has 24 years experience in IT Development and has spent the last 16 years in customer data analysis and address management. Having worked in most areas of the industry, from Lifestyle Profiling and CRM Databases to PAF Validation and Industry Suppressions, he has a unique no-nonsense perspective and a keen sense of data quality. As Data Quality Director at EHS Brann Discovery, Tony was responsible for data integrity across all areas of their CRM database maintenance and analysis. He has always had a particular interest in address management and deduplication software and at Meta-Morphix developed flexible solutions for data-cleansing and database management. He also has extensive experience in data auditing and enhancement for clients with more specific needs, and has a real passion for understanding customer data in order to offer the best possible service.